In the world of specialty coffee, we often come across narratives that transcend convention - involving unique and innovative aspects that challenge established practices and standards. Meet Barrie, whose foray into specialty coffee commenced with just a single sip savoured at Notes Coffee Roasters in the heart of London. This pivotal moment ignited a profound passion, culminating in the establishment of Collective Coffee Malaysia seven years ago.

Collective Coffee Roasters (stylised as CC Roasters) stands apart from other roasters for several reasons. While many in the industry primarily emphasise the end product, Barrie and his team carefully delve into each step of the entire process from sourcing to roasting. The approach is tried and true; sourcing exceptional coffee from smallholder origins, roasting it with commitment, and distributing it to a network of cafes and restaurants.

However, what distinctly sets them apart began with a pivotal meeting. The narrative takes a compelling turn when the founder of Reborn Coffee, Jay Kim, forged an alliance with Dr. KB Park, a distinguished chemist and visionary. Dr. Park's illustrious two-decade career led to the development of 'Nano-Cluster' Reborn Water, renowned for its unique properties. In 2013, Dr. Park redirected his focus towards revolutionising the coffee industry through the introduction of his specially developed water.

The journey from coffee bean to the perfect cup is a process steeped in tradition and innovation. It unfolds in three critical phases: the original bean form, the sprouting phase, and the roaster. Dr. KB Park, with meticulous precision, catalogued the ideal conditions during each of these phases, resulting in a roast of exceptional quality. It's a roast that captures the enchanting aroma of coffee lacking any hint of bitterness.

Reborn Coffee's process is a testament to their commitment to crafting the perfect cup of coffee. It commences with a "Bean Bath," where the beans are carefully washed with magnetically treated Reborn Water, extracting impurities and revitalising them. This is followed by a "Bean Nursery" phase, where the beans come to life, slightly sprouting, enhancing their nutrient content and flavour profiles. Once sprouted, the beans are meticulously dried and prepared for roasting. The final step takes place at their Reborn Roasting Works facility in sunny Southern California, where beans are roasted in smaller batches using state-of-the-art equipment. It's worth noting that this state-of-the-art equipment will soon find its way to Kuala Lumpur, where Reborn Coffee is expanding its presence in the iconic Menara TRX.

CC:Roasters understands the transformative power of a perfect cup of coffee in setting the tone for your day. Their unwavering commitment to innovation and quality results in only the highest quality cup of coffee. The ultimate goal is to bring a smile to your face and become the heart of your community. Whether you're seeking inspiration, connecting with friends, or rekindling relationships, CC:Roasters will be there to elevate your experience.

In a world where coffee is more than just a beverage, CC:Roasters serves as a beacon of passion, innovation, and sustainability. They've transformed their love for coffee into a remarkable journey, making a difference, one cup at a time.